Social media sites, which people once only used as a means of communicating with their friends and family members, have since become rather effective mediums for marketing. As the prevalence of technology continues to grow in our society, so too does the impact of social media on consumers’ purchasing patterns. Snapchat is one such social media site that has grown in popularity in recent years, and it’s now frequently used in conjunction with a variety of marketing strategies. Below are several ways to leverage Snapchat for event marketing in order to build a bigger buzz and to create a more engaging experience for consumers.
Engage in pre-event promotions
Pre-event promotions are a crucial part of raising awareness for an upcoming event. You can use Snapchat to provide consumers with a behind-the-scenes look at the upcoming event. Allowing consumers an exclusive sneak peek at the exciting events to come will help build a buzz around the event and increase anticipation for the event itself. As with any social media promotions, your pre-event Snapchat posts should be consistent. Maintaining a consistent schedule will keep consumers intrigued about the forthcoming events, and they’ll be more likely to partake in activities on the day of the big event.
Build a photo booth
Snapchat was first created as a means of sharing photos and videos with friends, family members, and followers. As such, one of the best ways to leverage Snapchat for event marketing is to create an eye-catching, photo-worthy event display. Outfitting your custom temporary structure with a well-designed photo booth or photo wall will encourage attendees to stop by your display and snap a few photos. The more unique and alluring your display, the more likely visitors will be to share their pictures on Snapchat and across other social media platforms.
Create a custom filter
One unique feature that sets Snapchat apart from other forms of social media is its use of photo filters. While Snapchat does create their own photo and face filters, you can also create a filter specific to your company or event. Filters that are only accessible at certain locations, also known as Geofilters, are popular promotional tools for many businesses. Individuals who stop by your event display will be able to customize their photos with your custom filter and hashtag. Their Snapchat followers will then be able to view their photos and know exactly where they are and what event they’re partaking in. Word of mouth will spread as the photo travels down the social media grapevine, and your event display will be able to reach a much wider audience.
Post a public snap story
Public Snapchat stories, also called Our Stories, allow everyone to get in on the action and the excitement of your event display. Visitors to your display will be able to post their personal photos and videos on a story that anyone with a Snapchat account can view. Unlike personal stories, which are visible only to a user’s immediate followers, Our Stories are visible to everyone. Posting a public story allows viewers to partake in the events of the day from a variety of different perspectives and provides them with a more well-rounded experience of the display as a whole.