Making the decision to go mobile is a big one, and you should be proud of taking that step forward. Now that you’ve decided on a mobile showroom for your business, it’s up to you to make it a place that people actually want to see. Planning out a marketing space of any kind can be a difficult task, but we have a few tips for designing your mobile showroom that should help grab people’s attention and leave them thinking about your company for weeks to come.
Make the Experience Immersive
When people come up to your mobile showroom, they’re going to want to know what it’s about right away. It’s your job to make sure that your message and products come through in a big way. Allow them to handle products or talk to representatives who can accurately describe your services. These features will make your showroom more interactive and less like looking through an art gallery.
Know How Your Customer’s Shop
At this point, you should have some idea about how your customers tend to shop for your product. You want to tailor the experience so that it ties into what the customers already expect out of you. Look for places in your mobile showroom that people tend to congregate, and put your most important products or offerings there.
Put Offerings Wherever You Can
One of the best tips for designing a mobile showroom we can offer is to create as many opportunities to purchase something as possible. Your showroom is transient and, therefore, only there for a limited time. So without going overboard and bombarding them, you’ll want multiple places or people that customers can go to for more information and possibly to make a purchase.
Don’t Skimp on the Displays
You’re going to be trying to tear people’s focus away from whatever it is they were doing and on to you and your company’s product. To do this, you’ll need to have eye-catching displays—something that will really grab attention. Your displays are how your customers will perceive your product, so don’t choose the cheapest option when you’re planning them out.
Always Be Welcoming
Don’t let a single customer leave your showroom without feeling seen and taken care of. Whether you’ve invited people to come by or they are strangers from off the street, treat them like an old friend as they come to check out what you have on offer. Customers will be able to tell if you’re not genuine with this, so make sure you come ready with a positive outlook.
We provide mobile showroom trailers to our customers because we know how useful they can be. When you’re ready to take your company’s marketing strategy to the next level, CGS Premier will be there to make your vision a reality.