If you want to spread brand awareness about your business and your products or services, you may consider going on a marketing tour. It’s a great way to capture the attention of your target demographic across the country, but it can sometimes be a little expensive. Thankfully, there are ways you can budget for experiential marketing vehicles, lowering the overall cost of the tour. By doing this, you’re getting your brand out there and not breaking the bank in the process.
Go to Already Existing Events
One efficient budgeting method for your experiential marketing vehicles is to be careful with the events you visit or create. It costs a lot of money to throw these events, but if you’re more thoughtful with what you do and where you go, you can save money. For example, you can bring your vehicle and marketing display to a mall or outdoor park, but you’ll incur many costs that you can otherwise avoid with an established event. Universities and local festivals often look for vendors and experiences to add to their events. You can capitalize on that and put yourself in front of tons of potential customers while saving money.
Make It Simple
If you want to budget and save money with your experiential marketing vehicle, you must make your vehicle simple. It’s easy to go over the top with giveaways and freebies, but if you want to save money, you should opt for simple experiences instead. Rather than invest in glitz and glamour, get some fun games or places to sit and relax that different people passing by can use. It’s the simple pleasures that help people slow down, and then when they’re relaxed, they’ll potentially be more open and receptive to hearing about or trying your products and services.
Find the Right Vehicle and Driver
To properly budget for your experiential marketing tour, you must find the right vehicle and driver. Depending on the vehicle class you’re looking at, you may need to hire a driver with a Class A commercial driver’s license (CDL). Additionally, you’ll need to find the right vehicle that works for your unique business and the kind of experience you want to provide to consumers. It’s not easy to find the right vehicle and driver, but it’s important to remember that this is not something you should compromise on much.
Cutting corners here will leave you with many unaddressed safety concerns and potential incidents, and you may not even get to where you’re going on time. Consider the vehicle and driver an investment—you’ll need to dole out some more money to get good ones. Still, you’re saving money in the long run by potentially avoiding safety issues and accidents.
Budgeting for experiential marketing vehicles is important because you should never put your business into a dire financial situation just for marketing. There are ways you can still market on the road while saving money. Finding where you can save money here is important, and CGS Premier has you covered. We have a variety of affordablemobile marketing vehiclesyou can choose from for your tour. We also have a flexible leasing program to help you get on the road and in front of people more quickly!