Businesses will always struggle to market themselves and their products to customers. Traditional marketing methods have largely gone out the window in favor of more unconventional tactics, like with a custom event trailer. Still, even that may not be enough, so businesses are going even wilder. Read on to learn about five unconventional ways to use a custom event trailer.
Displaying Products
With a custom event trailer, you can go to all kinds of events to put your brand in front of eyeballs, but you can also get a little creative with how you advertise. For example, the motorcycle brand Ardbeg had a glass-sided trailer with one of their motorcycles inside. Wherever they went, on the road or at an event, people could see their product in all its glory.
Sell Products On-Site
Many event trailers will only have promotional displays or hand out free samples of products, but they don’t have the inventory to sell them. You can market without selling products, but then the customer has to go out of their way to work with you, and only a certain percentage will do that. Have products on-site so that you can get your product into as many hands as possible and create those valuable relationships that will lead to further purchases.
Be Educational/Active
Another way to use your trailer is to have your business be secondary to a more significant issue at hand. For example, if you are an environmentally conscious drink manufacturer, you may consider going to a beach and sponsoring a clean-up operation. People will volunteer to help and bring you their trash instead of leaving it on the beach, and at the same time, they’ll see your branding, and you can offer free drinks or something similar.
Serve Food and Drink
If your business is related to food, then you’ll already have a lot of food and drinks lined up for customers. But if you sell something else entirely, consider bringing in something tasty. Many people won’t walk up to learn more about you and your business, but if you’re serving ice cream, coffee, or various concessions, you create an in for people to engage with you. They may be sad to learn you don’t only sell ice cream, but at least their foot is in the door to learn more about your products and services.
Put On a Performance
A great way to make your event trailer more exciting is to put on a performance. For example, part of your trailer could be a DJ booth. You can have someone playing live music wherever you go, drawing the attention of people passing by. You could even get a stage trailer large enough for a full band if you are so inclined. Some people have even brought on magicians to entertain. Any of these will draw lots of attention to you and your business.
Use your custom event trailer in these unconventional ways, and you will surely get some recognition from the market you’re after. Still, finding an experiential marketing trailer in the first place can be quite difficult. Thankfully, you don’t have to worry about that when you work with us at CGS Premier. We have a variety of options that can suit all of your unique business needs!
