Traditional marketing methods are generally effective on typical audiences, but there is something different about the younger generation of consumers. This difference makes marketing to them particularly difficult. Here are a few tips so you can market to younger generations to capture their attention and keep them interested in what you have to say.
Be Eye-Catching and Informational
Many marketing strategies that people tailor to the younger generation right now toe the line between being informational and being eye-catching. Millennials and Gen-Z are notorious for spending a lot of time on the internet, but that doesn’t mean that virality is the only thing that matters to them. On the contrary, many brands strive to be eye-catching and viral, and in this strategy, they fail to discuss their brand or product or even outright lie about their services. Instead, you need to find a way to convey useful product information while simultaneously doing something flashy or unique that draws their attention to your brand.
Go To Them
One of the most successful marketing strategies you can employ that is effective for the older and younger generation of consumers is to be mobile. When you are mobile, you can market to them wherever they want. You can be at festivals, tailgating events, farmer’s markets, etc. By being at events where they are already invested in what is happening, you are putting your product out there and creating an association between your brand and things they like. Whenever they see or think of your brand, they will think of you more positively than had you otherwise not been at these events.
Be Authentic and Transparent
In the age of everyone and every business being online, the younger generation has begun to favor authenticity and transparency. The younger generation wants brands to recognize them as humans, and the best path forward for this is to present yourself transparently and authentically. Be upfront about costs, brand identity, and goals, and when you are marketing, don’t try to be something you’re not. Instead, be genuine, be relatable, but don’t be a poser and pretend like you’re not a business at the end of the day.
These were a few tips for effectively marketing to younger generations, and if you combine them all, you will surely get some more eyeballs looking your way. If you are ready to bring your brand on the road and to events, consider investing in a mobile marketing vehicle from CGS Premier. Our vehicles can help you stand out in the crowd and are also comfortable to operate. We have a variety of leasing options available to you!
