When you really want to bring your brand to the forefront of your customers’ minds, there is nothing like taking the products right to them. Temporary event structures, mobile stores, and custom marketing vehicles can drum up plenty of extra business and really help get the word out about your brand. However, before you make the decision too quickly, there are some extenuating factors for choosing the best temporary event structure.
Location
As with housing and starting a new business, location is everything. Finding the right neighborhood or area where you can reach the most potential customers is crucial to your temporary event structure’s success. Keep in mind that different locations will have different ordinances about temporary event structures, which brings us to the next factor.
The Right Permits
Sometimes it’s not as easy as just picking a random spot on the street and setting up; in fact, it is rarely that easy. To avoid hefty fines and other problems, sort out the necessary permits and codes to be able to set up your event structure. The earlier you can get these the better, as it could take some time to get through any red tape.
Number of People
Once you have figured out where you will be and how much space you are working with, you will need to estimate the amount of people your structure will need to hold at one time. If you are expecting lots of foot traffic, go larger than you think you might need. Don’t forget to factor in any sort of furniture or separate rooms you may need to conduct private business in, as these can impact what kind of structure you’ll need as well.
Interior Design Elements
Branding is such an important part of experiential marketing that you should not overlook it. The inside of your structure should reflect the brand in the same way that the outside does. Going full advertising on the outside but minimalist on the inside can send the wrong impression about what you believe is important. Having a well-decorated interior shows that you were expecting customers to enter your structure.
Environmental Concerns
If your structure is going to be somewhere especially hot or cold, you will need to factor that into your setup as well. Heating and air conditioning can be added to many of CGS Premier’s mobile structures, and the difference it can make to uncomfortable customers shows that you were really considering them in the design phases.
These are some of the most important factors for choosing the best temporary event structure, but they are small concerns when it comes to the payoff these structures provide your business. CGS Premier is dedicated to working along with you the whole way so you can get the exact experience you want out of your experiential marketing vehicles.
