When you’ve decided to up the ante on your company’s marketing tactics, one of the best ways to show off your brand is by bringing it right to the customers. An exhibition trailer allows you to do just that, but how do you make sure you’re getting all you can out of it? Read on for some of our tips for getting the most from your exhibition trailer.
Understand Your Needs
The first step to getting the most out of your exhibition trailer involves carefully assessing your needs. Consider the size of the trailer in relation to the amount of business you’ll do. How many customers are you expecting at one time? You need to estimate how many people you can take care of at once in order to not overwhelm yourself with too big of a trailer, but also not pigeonhole yourself with one that’s too small. Remember that you will be conducting actual business here as well, so you will need to have enough room for all your employees to do their jobs effectively.
Keep Branding at the Forefront
Whether you have a pop-up store that you can take on the road or a mobile exhibition truck, branding is essential to make sure your customers know who they’re dealing with. Working with a good graphic designer to completely brand your exhibition trailer is one step that you cannot overlook. Remember to prominently display the company’s logo and slogan, if you can, and don’t skimp on the exterior. A bright, recognizable color for your company and some flashy trim can go a long way toward creating a memorable experience for your customers.
The Inside Counts
Even with all the flashiness of the exterior, you cannot forget the interior. This is where you will be conducting business, so it needs to be just as memorable and inviting as the exterior. Keep in mind what your company needs; a private back room for discussions can be invaluable, depending on your business. As this is also where customers will wait for assistance, remember to have comfortable places for them to sit and wait for your employees.
Don’t Hide Inside
At the end of the day, all the spectacle in the world means nothing if you don’t do any real business. Keep in mind, the exhibition trailer is a tool, and it should be utilized as such. Just parking it somewhere and not interacting with customers is a surefire way to waste time and money. You and your employees should be out there, connecting with customers that have come to see the trailer and showing how much you value them. It can be tempting to just sit back in your trailer and wait, but this won’t get you the results you’re looking for.
CGS Premier wants you to get the most out of your exhibition trailer, and we’ll work with you to make sure you get the product you need, every time.
