Going to events is one of the best ways to get some new eyes on your business and your different products and services. There will be a lot of people there, but you still want to do your own marketing. Marketing will help you draw more people to your business. But there are so many social media platforms to choose from for your marketing strategy. It’s hard to know which site is best for promoting. Read on to learn about the top three social media platforms for promoting events.
Instagram Is Growing
Instagram has been around for a while but has only grown in popularity over time. What started as a photo-sharing app has become the go-to spot for businesses to market themselves with catchy copy, informative pictures, and engaging videos. You can post information about where you’ll be and when, and the platform also makes it easy to inform audiences about your products and services. Depending on the nature of the event, you can also use Instagram to highlight different aspects of the event, such as:
- Food
- Entertainment
- Contests
- Decorations
Another great aspect of Instagram that you can use to promote your event is live streaming. The goal is to get people to come to your event, but it’s also important to engage those who cannot make it, and a live stream is a great way to do this. It can keep everyone informed and invested throughout the entire event.
Facebook Is Still Alive
Facebook decreased in popularity, but that doesn’t mean it is gone completely. Rather, millions of active users still go to the site for information about what’s going on with their interests and in their community. Facebook also offers the unique ability to create event pages where different people can share your event’s posts, join the event, and chat with others going to the event. It’s a great way to spread information and build excitement around your business.
Twitter Is Full of Potential
Twitter has only grown throughout the years, and more people are using it than ever before. Yes, it may not have the same numbers as some other social media platforms, but people on Twitter are using it a lot. It’s a great way to keep up with friends, but you can also see what’s trending in your area through hashtags. You should use hashtags to your advantage when marketing on Twitter because that’s where a lot of users go to see more information about something. On Twitter, you can also keep your posts snappy and short, or you can simply use pictures and videos to keep consumers engaged and informed.
Use any of these top social media platforms to promote your event! There are so many potential customers on these sites, and you are drawing them in by marketing on their preferred social media platforms. However, marketing isn’t the only thing you need to take care of—you must also ensure your display at the event captures peoples’ attention. At CGS Premier, we can help you accomplish just that with our marketing trailers! Be sure to come to us with all your different event marketing needs, and we will have you covered!
