So you’ve decided to take your marketing to the next level and want to get an exhibition trailer? You’ve made a good choice, but now you have a lot to consider going forward. While exhibition trailers can be an excellent way to grow your business, there are plenty of factors to keep in mind when deciding what your needs are. Check out this guide on what to look for in an exhibition trailer.
Make Sure It Is the Right Size
Exhibition trailers come in plenty of different styles, but one of the most important decisions you’ll have to make early on is the size of the trailer you need. There’s no need to get a massive trailer when you’ll only be servicing a few customers at a time. In the same vein, don’t pack your customers into a tiny trailer if you’re going to have a lot of visitors. Weigh your size options carefully and always keep the customer in mind.
Branding Is Key
If you’ve already decided on an exhibition trailer, don’t skimp on your branding. Be loud and proud about your company and print your logos and name all over it. While the trailer is certainly an eye-catcher on its own, it never hurts to make sure that people know exactly whose incredible pop-up just showed up in their town. The real benefit to branding is to keep your name in the customer’s mind, and what better way to do that than to have a well-labeled exhibition trailer?
Shape Your Environment
Creating the right environment could mean the difference between success and failure when utilizing experiential marketing. Our custom exhibition trailers can be either open-air units or fully enclosed, glass-walled units that are climate controlled. Consider your target destinations and their surrounding environments accordingly. No one wants to go to an open-air storefront in the middle of winter! Also keep in mind the sort of interactions you’ll be having with customers. Remember, things like private rooms can be added to exhibition trailers if the need is there.
Hopefully, this guide has given you some insight into what to look for in your exhibition trailer. We at CGS Premier have a vast selection of trailers, bolt-ins, RVs, semis, and even medical clinic trailers so you can find the right experiential marketing experience no matter what industry you are in. We’re focused on big ideas here; whatever you can come up with, we’ll work hard to make those visions a reality.
