Businesses are always looking for new ways to market their products and services, and event trailers have emerged as one of the best ways to do that. You can take them where the people are and give hands-on demonstrations. However, this marketing strategy isn’t static—it’s evolving. Take advantage of some 2023 event trailer business trends. Incorporating these trends into your marketing strategy will set you and your business up for success.
Event Trailer Promotion
In previous years, you could bring your event trailer to a festival or trade show and automatically get a good number of eyes on your business, but things are different today. A lot of people know what businesses are there and where they want to go before they even get to the event. That’s because these businesses advertise to them.
If you want to get people looking at your business, you must be active on social media and promote yourself before the event. Doing so will let people know that your business will be at an event and that they should add you to their plan. Without promotion, it is easy for people to skip over your business in favor of the ones they’ve seen online.
Virtual Reality (VR) and Augmented Reality (AR)
Event trailers have always been effective tools for marketing a business and showing potential customers more about your products and services, but the format can grow stale. Depending on your industry, you should capitalize on new technology like VR and AR to make your trailer more compelling. There are two challenges with an event trailer—getting people’s attention and converting engagement into tangible sales. AR and VR won’t solve every problem, but they are surefire ways to make your event trailer stand out from the crowd and keep people engaged.
Another strategy to capitalize on is not limiting yourself to the physical event. While people attend physical festivals and trade shows, many interact with the event through social media and live streams. If you want to capture this audience’s attention, you must take your event trailer online. That means having a live stream of what’s going on, talking to people in a live stream chat, and staying active on social media. It keeps people engaged online so they see much more of your business than they would if you were solely focused on marketing to the in-person attendees.
If you want your business to succeed in the future, you must keep up to date with the 2023 event trailer business trends and capitalize on them. Watching these trends pass you by will only hurt your business as everyone pays more attention to the businesses making a big impact. If you want to take advantage of these trends but aren’t sure where to start, let CGS Premier take care of you. You can go far and turn engagements into sales with one of our custom drop-deck trailers. The future is now, and if you want to stay successful, you should work with us!